{"id":1499,"date":"2025-12-17T17:16:38","date_gmt":"2025-12-17T16:16:38","guid":{"rendered":"https:\/\/www.designcircolare.com\/it\/?page_id=1499"},"modified":"2025-12-17T17:17:07","modified_gmt":"2025-12-17T16:17:07","slug":"packaging-designer-cosa-fa-perche-e-la-professione-chiave-del-design-circolare-e-quali-competenze-servono-oggi","status":"publish","type":"page","link":"https:\/\/www.designcircolare.com\/it\/packaging-designer-cosa-fa-perche-e-la-professione-chiave-del-design-circolare-e-quali-competenze-servono-oggi\/","title":{"rendered":"Packaging designer: cosa fa, perch\u00e9 \u00e8 la professione chiave del design circolare e quali competenze servono oggi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1499\" class=\"elementor elementor-1499\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c09cbcf e-flex e-con-boxed e-con e-parent\" data-id=\"c09cbcf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f99bb elementor-widget elementor-widget-heading\" data-id=\"f2f99bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Packaging designer: cosa fa, perch\u00e9 \u00e8 la professione chiave del design circolare e quali competenze servono oggi<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7d8f7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9b7d8f7\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c575a52 elementor-widget elementor-widget-heading\" data-id=\"c575a52\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il packaging designer non \u201cdisegna una scatola\u201d: progetta un sistema che deve funzionare nella supply chain, in mano alle persone, a scaffale, nell\u2019e-commerce e \u2014 soprattutto \u2014 a fine vita. In un mondo che sta spingendo forte su economia circolare e riduzione degli sprechi, il packaging designer \u00e8 diventato uno snodo strategico tra brand, acquisti, qualit\u00e0, regolatorio e sostenibilit\u00e0.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-237f83d e-flex e-con-boxed e-con e-parent\" data-id=\"237f83d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6cf4174 e-con-full e-flex e-con e-child\" data-id=\"6cf4174\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9cd7bb elementor-widget elementor-widget-text-editor\" data-id=\"c9cd7bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Se il packaging \u00e8 la \u201cpelle\u201d del prodotto, il packaging designer \u00e8 quello che decide se quella pelle sar\u00e0 <strong data-start=\"632\" data-end=\"670\">riparabile, riciclabile, riusabile<\/strong>, o se diventer\u00e0 solo\u2026 un rifiuto ben disegnato.<\/p><p>Il punto \u00e8 che oggi il packaging designer lavora sempre pi\u00f9 \u201cdriven by design\u201d in senso circolare: eliminare sprechi e inquinamento, mantenere materiali in uso, rigenerare i sistemi.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a069717 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"a069717\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:&quot;600&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"497\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/karl-fredrickson-xFVazdd9oEg-unsplash-1-1024x636.jpg\" class=\"attachment-large size-large wp-image-1369\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/karl-fredrickson-xFVazdd9oEg-unsplash-1-1024x636.jpg 1024w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/karl-fredrickson-xFVazdd9oEg-unsplash-1-300x186.jpg 300w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/karl-fredrickson-xFVazdd9oEg-unsplash-1-768x477.jpg 768w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/karl-fredrickson-xFVazdd9oEg-unsplash-1-1536x954.jpg 1536w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/karl-fredrickson-xFVazdd9oEg-unsplash-1-2048x1272.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2207f6d e-con-full e-flex e-con e-child\" data-id=\"2207f6d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-378d47d animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"378d47d\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.8&quot;,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:&quot;400&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"791\" height=\"777\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-circolare-Come-nasce-una-scarpa-modulare3.jpg\" class=\"attachment-large size-large wp-image-1295\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-circolare-Come-nasce-una-scarpa-modulare3.jpg 791w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-circolare-Come-nasce-una-scarpa-modulare3-300x295.jpg 300w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-circolare-Come-nasce-una-scarpa-modulare3-768x754.jpg 768w\" sizes=\"(max-width: 791px) 100vw, 791px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b5e47 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"38b5e47\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.8&quot;,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:&quot;800&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"651\" height=\"471\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/d79425333d5adefb1079887d51598ca3.png\" class=\"attachment-large size-large wp-image-1291\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/d79425333d5adefb1079887d51598ca3.png 651w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/d79425333d5adefb1079887d51598ca3-300x217.png 300w\" sizes=\"(max-width: 651px) 100vw, 651px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de6e993 e-flex e-con-boxed e-con e-parent\" data-id=\"de6e993\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1cb8d2f e-con-full e-flex e-con e-child\" data-id=\"1cb8d2f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b116e9 elementor-widget elementor-widget-image\" data-id=\"4b116e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/d.jpg\" class=\"attachment-large size-large wp-image-1004\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/d.jpg 1024w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/d-300x300.jpg 300w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/d-150x150.jpg 150w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/d-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-789e1f7 e-con-full e-flex e-con e-child\" data-id=\"789e1f7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9625844 elementor-widget elementor-widget-text-editor\" data-id=\"9625844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Cosa si intende per packaging designer?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb1f746 elementor-widget elementor-widget-text-editor\" data-id=\"cb1f746\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"762\" data-end=\"924\">Un <strong data-start=\"765\" data-end=\"787\">packaging designer<\/strong> (progettista di imballaggi) \u00e8 la figura che definisce forma, materiali, struttura, grafiche e istruzioni del packaging, tenendo insieme:<\/p><ul data-start=\"926\" data-end=\"1223\"><li data-start=\"926\" data-end=\"979\"><p data-start=\"928\" data-end=\"979\"><strong data-start=\"928\" data-end=\"940\">funzione<\/strong> (protezione, trasporto, conservazione)<\/p><\/li><li data-start=\"980\" data-end=\"1048\"><p data-start=\"982\" data-end=\"1048\"><strong data-start=\"982\" data-end=\"996\">esperienza<\/strong> (usabilit\u00e0, apertura, richiudibilit\u00e0, porzionatura)<\/p><\/li><li data-start=\"1049\" data-end=\"1104\"><p data-start=\"1051\" data-end=\"1104\"><strong data-start=\"1051\" data-end=\"1060\">brand<\/strong> (identit\u00e0, comunicazione, compliance claim)<\/p><\/li><li data-start=\"1105\" data-end=\"1164\"><p data-start=\"1107\" data-end=\"1164\"><strong data-start=\"1107\" data-end=\"1130\">industrializzazione<\/strong> (costi, produttivit\u00e0, macchinari)<\/p><\/li><li data-start=\"1165\" data-end=\"1223\"><p data-start=\"1167\" data-end=\"1223\"><strong data-start=\"1167\" data-end=\"1182\">circolarit\u00e0<\/strong> (riuso\/riciclo, riduzione, separabilit\u00e0)<\/p><\/li><\/ul><p data-start=\"1225\" data-end=\"1445\">\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-943074a e-flex e-con-boxed e-con e-parent\" data-id=\"943074a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c042300 e-con-full e-flex e-con e-child\" data-id=\"c042300\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1704161 elementor-widget elementor-widget-text-editor\" data-id=\"1704161\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Perch\u00e9 il packaging designer \u00e8 centrale nell\u2019era del design circolare<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c97596 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3c97596\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73e17c4 elementor-widget elementor-widget-text-editor\" data-id=\"73e17c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Il <a href=\"https:\/\/www.designcircolare.com\/it\/design-circolare-cose-e-perche-e-il-futuro-della-sostenibilita\/\">design circolare<\/a> non \u00e8 un mood: \u00e8 un modo di progettare che sposta le scelte <strong data-start=\"1601\" data-end=\"1612\">a monte<\/strong>, dove costano meno e valgono di pi\u00f9. E il packaging \u00e8 spesso <strong data-start=\"1714\" data-end=\"1743\">la parte pi\u00f9 \u201ctouchpoint\u201d<\/strong> di un prodotto: volumi, materiali, logistica, waste.<\/p><h3 data-start=\"1798\" data-end=\"1850\">1) Perch\u00e9 le regole UE stanno cambiando il gioco<\/h3><p data-start=\"1852\" data-end=\"2221\">Con la <strong data-start=\"1859\" data-end=\"1910\">Packaging and Packaging Waste Regulation (PPWR)<\/strong> l\u2019Europa sta alzando l\u2019asticella: entrata in vigore <strong data-start=\"1963\" data-end=\"1983\">11 febbraio 2025<\/strong> e applicazione generale <strong data-start=\"2008\" data-end=\"2024\">18 mesi dopo<\/strong>. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/environment.ec.europa.eu\/topics\/waste-and-recycling\/packaging-waste_en?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">Environment<\/span><span class=\"-me-1 flex h-full items-center rounded-full px-1 text-[#8F8F8F]\">+1<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"2063\" data-end=\"2066\" \/>Questo significa che il packaging designer dovr\u00e0 progettare con criteri molto pi\u00f9 robusti su riciclabilit\u00e0, riduzione e performance lungo il ciclo di vita.<\/p><h3 data-start=\"2223\" data-end=\"2280\">2) Perch\u00e9 \u201cecodesign\u201d diventa requisito, non optional<\/h3><p data-start=\"2282\" data-end=\"2610\">L\u2019<strong data-start=\"2284\" data-end=\"2340\">ESPR (Ecodesign for Sustainable Products Regulation)<\/strong> \u00e8 entrata in vigore <strong data-start=\"2361\" data-end=\"2379\">18 luglio 2024<\/strong> e mette l\u2019ecodesign al centro dell\u2019approccio UE a prodotti pi\u00f9 circolari. <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/commission.europa.eu\/energy-climate-change-environment\/standards-tools-and-labels\/products-labelling-rules-and-requirements\/ecodesign-sustainable-products-regulation_en?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">European Commission<\/span><\/span><\/span><\/a><\/span><\/span><br data-start=\"2491\" data-end=\"2494\" \/>Anche se non \u00e8 \u201csolo packaging\u201d, cambia il contesto: dati, requisiti e progettazione misurabile diventano normalit\u00e0.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b1450b e-con-full e-flex e-con e-child\" data-id=\"3b1450b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4546169 elementor-widget elementor-widget-image\" data-id=\"4546169\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/design_circolare00047BN-768x1024.jpg\" class=\"attachment-large size-large wp-image-992\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/design_circolare00047BN-768x1024.jpg 768w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/design_circolare00047BN-225x300.jpg 225w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/design_circolare00047BN-1152x1536.jpg 1152w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/design_circolare00047BN-1536x2048.jpg 1536w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/12\/design_circolare00047BN.jpg 1600w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54172f7 e-flex e-con-boxed e-con e-parent\" data-id=\"54172f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b09771d e-con-full e-flex e-con e-child\" data-id=\"b09771d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6abbc51 elementor-widget elementor-widget-text-editor\" data-id=\"6abbc51\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Competenze chiave di un packaging designer<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f5fef elementor-widget elementor-widget-text-editor\" data-id=\"40f5fef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p data-start=\"2680\" data-end=\"2793\">Un <strong data-start=\"2683\" data-end=\"2705\">packaging designer<\/strong> competitivo nel 2026\u20132028 combina creativit\u00e0 e ingegneria con una visione sistemica.<\/p><h3 data-start=\"2795\" data-end=\"2818\">Competenze tecniche<\/h3><ul data-start=\"2819\" data-end=\"3104\"><li data-start=\"2819\" data-end=\"2891\"><p data-start=\"2821\" data-end=\"2891\">materiali (carta, plastiche, multilayer, coating, adesivi, inchiostri)<\/p><\/li><li data-start=\"2892\" data-end=\"2992\"><p data-start=\"2894\" data-end=\"2992\"><strong data-start=\"2894\" data-end=\"2918\">design for recycling<\/strong>: separabilit\u00e0, monomateriale quando sensato, compatibilit\u00e0 dei componenti<\/p><\/li><li data-start=\"2993\" data-end=\"3050\"><p data-start=\"2995\" data-end=\"3050\">test funzionali: drop, compression, barrier, shelf life<\/p><\/li><li data-start=\"3051\" data-end=\"3104\"><p data-start=\"3053\" data-end=\"3104\">pack per e-commerce (riduzione volumi, danni, resi)<\/p><\/li><\/ul><h3 data-start=\"3106\" data-end=\"3150\">Competenze di sostenibilit\u00e0 \u201cmisurabile\u201d<\/h3><ul data-start=\"3151\" data-end=\"3467\"><li data-start=\"3151\" data-end=\"3284\"><p data-start=\"3153\" data-end=\"3284\"><strong data-start=\"3153\" data-end=\"3184\">LCA (Life Cycle Assessment)<\/strong>: non per fare poesia, ma per confrontare alternative con dati <span class=\"\" data-state=\"closed\"><span class=\"ms-1 inline-flex max-w-full items-center relative top-[-0.094rem] animate-[show_150ms_ease-in]\" data-testid=\"webpage-citation-pill\"><a class=\"flex h-4.5 overflow-hidden rounded-xl px-2 text-[9px] font-medium transition-colors duration-150 ease-in-out text-token-text-secondary! bg-[#F4F4F4]! dark:bg-[#303030]!\" href=\"https:\/\/www.iso.org\/standard\/37456.html?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"><span class=\"relative start-0 bottom-0 flex h-full w-full items-center\"><span class=\"flex h-4 w-full items-center justify-between overflow-hidden\"><span class=\"max-w-[15ch] grow truncate overflow-hidden text-center\">ISO<\/span><\/span><\/span><\/a><\/span><\/span><\/p><\/li><li data-start=\"3285\" data-end=\"3377\"><p data-start=\"3287\" data-end=\"3377\">lettura di hotspot (dove pesa davvero l\u2019impatto: materiale? trasporto? scarto? fine vita?)<\/p><\/li><li data-start=\"3378\" data-end=\"3467\"><p data-start=\"3380\" data-end=\"3467\">trade-off: meno materiale vs pi\u00f9 rotture; monomateriale vs barriera; riuso vs logistica<\/p><\/li><\/ul><h3 data-start=\"3469\" data-end=\"3513\">Competenze di compliance e comunicazione<\/h3><ul data-start=\"3514\" data-end=\"3639\"><li data-start=\"3514\" data-end=\"3577\"><p data-start=\"3516\" data-end=\"3577\">claim \u201cgreen\u201d credibili, istruzioni chiare, labeling coerente<\/p><\/li><li data-start=\"3578\" data-end=\"3639\"><p data-start=\"3580\" data-end=\"3639\">allineamento con marketing senza scivolare nel greenwashing<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16f73d elementor-widget elementor-widget-text-editor\" data-id=\"a16f73d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Il metodo pratico: come lavora un packaging designer \u201ccircolare\u201d<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-addb910 elementor-widget elementor-widget-text-editor\" data-id=\"addb910\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>1. Definisci la funzione e il contesto d\u2019uso<\/strong><\/p><p>canale (retail \/ e-commerce \/ horeca)<\/p><p>requisiti di protezione e shelf life<\/p><p>comportamento utente (apre? richiude? differenzia?)<\/p><p><strong>2. Progetta per evitare rifiuti \u201cper design\u201d<\/strong><\/p><p>riduci volumi (aria = CO\u2082 pagata)<\/p><p>elimina componenti inutili<\/p><p>standardizza dove possibile (meno varianti = meno sprechi)<\/p><p><strong>3. Progetta per la circolazione dei materiali<\/strong><\/p><p>favorisci la permanenza in uso (riuso\/ricarica dove ha senso)<\/p><p>se monouso, progetta per riciclo reale: separabile, leggibile, coerente con filiere<\/p><p><strong>4. Valida con dati (anche leggeri)<\/strong><\/p><p>confronto LCA \u201cquick &amp; dirty\u201d per screening<\/p><p>test su prototipi: un packaging designer serio misura, non indovina ISO<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58dea5 elementor-widget elementor-widget-text-editor\" data-id=\"c58dea5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 data-start=\"4567\" data-end=\"4639\">Esempi di scelte \u201cda packaging designer\u201d che fanno davvero differenza<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1795e13 elementor-widget elementor-widget-text-editor\" data-id=\"1795e13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li>passare da componenti misti a un sistema separabile (meno \u201crifiuto indifferenziato travestito\u201d)<\/li><li><p>ridurre spessori e volumi mantenendo protezione (meno trasporto di aria)<\/p><\/li><li><p>progettare istruzioni di smaltimento che l\u2019utente capisce in 2 secondi usare formati ricarica o riuso quando logistica e comportamento lo rendono sostenibile (non quando \u00e8 solo marketing)<\/p><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05ddae7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05ddae7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-748f968\" data-id=\"748f968\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5a3152 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e5a3152\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.9&quot;,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:&quot;200&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"913\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-circolare-Come-nasce-una-scarpa-modulare10.jpg\" class=\"attachment-large size-large wp-image-1302\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-circolare-Come-nasce-una-scarpa-modulare10.jpg 800w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-circolare-Come-nasce-una-scarpa-modulare10-263x300.jpg 263w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/03\/Design-circolare-Come-nasce-una-scarpa-modulare10-768x876.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c94197 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"2c94197\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;2&quot;,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInRight&quot;,&quot;_animation_delay&quot;:&quot;600&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"299\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/02\/design-circolare-home-1.png\" class=\"attachment-large size-large wp-image-139\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/02\/design-circolare-home-1.png 600w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2023\/02\/design-circolare-home-1-300x150.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-f40e1c7\" data-id=\"f40e1c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3cbd07 animated-fast e-transform elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e3cbd07\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1.8&quot;,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:&quot;400&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"530\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/alexandra-diaconu-VuBzplNNi0k-unsplash-1-1024x679.jpg\" class=\"attachment-large size-large wp-image-1383\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/alexandra-diaconu-VuBzplNNi0k-unsplash-1-1024x679.jpg 1024w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/alexandra-diaconu-VuBzplNNi0k-unsplash-1-300x199.jpg 300w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/alexandra-diaconu-VuBzplNNi0k-unsplash-1-768x509.jpg 768w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/alexandra-diaconu-VuBzplNNi0k-unsplash-1-1536x1018.jpg 1536w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/alexandra-diaconu-VuBzplNNi0k-unsplash-1.jpg 1944w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc2c85d animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fc2c85d\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;0.8&quot;,&quot;sizes&quot;:[]},&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_delay&quot;:&quot;800&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"624\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/pexels-aditya-aiyar-615049-1407305-1024x799.jpg\" class=\"attachment-large size-large wp-image-1375\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/pexels-aditya-aiyar-615049-1407305-1024x799.jpg 1024w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/pexels-aditya-aiyar-615049-1407305-300x234.jpg 300w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/pexels-aditya-aiyar-615049-1407305-768x600.jpg 768w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/pexels-aditya-aiyar-615049-1407305-1536x1199.jpg 1536w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/pexels-aditya-aiyar-615049-1407305-2048x1599.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-a9718fe e-flex e-con-boxed e-con e-parent\" data-id=\"a9718fe\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a7392c7 e-con-full e-flex e-con e-child\" data-id=\"a7392c7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20cc6a5 elementor-widget elementor-widget-text-editor\" data-id=\"20cc6a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Perch\u00e9 il Design Circolare \u00e8 Importante?<\/b><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8014900 elementor-widget elementor-widget-text-editor\" data-id=\"8014900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L\u2019adozione del <\/span><b>design circolare<\/b><span style=\"font-weight: 400;\"> porta benefici a livello <\/span><b>ambientale, economico e sociale<\/b><span style=\"font-weight: 400;\">. Questo accade specialmente nel packaging.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-477db86 elementor-widget elementor-widget-text-editor\" data-id=\"477db86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Benefici per il Pianeta e le Aziende<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b1a70 elementor-widget elementor-widget-text-editor\" data-id=\"32b1a70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><b>Riduzione dell\u2019impatto ambientale<\/b><span style=\"font-weight: 400\">: meno rifiuti e minore uso di risorse naturali.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><b>Risparmio economico<\/b><span style=\"font-weight: 400\">: le aziende riducono i costi di produzione e smaltimento.<br \/><br \/><\/span><\/li><li style=\"font-weight: 400\"><b>Nuove opportunit\u00e0 di business<\/b><span style=\"font-weight: 400\">: modelli basati sul noleggio e il riuso generano ricavi aggiuntivi.<br \/><br \/><\/span><\/li><li><b>Miglioramento della reputazione aziendale<\/b><span style=\"font-weight: 400\">: i consumatori premiano le aziende sostenibili.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7136260 elementor-widget elementor-widget-text-editor\" data-id=\"7136260\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Alcuni dati rilevanti<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0527b08 elementor-widget elementor-widget-text-editor\" data-id=\"0527b08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Secondo il <\/span><b>Circular Economy Action Plan<\/b><span style=\"font-weight: 400\">, adottare modelli circolari pu\u00f2 far risparmiare alle imprese europee <\/span><b>600 miliardi di euro l&#8217;anno<\/b><span style=\"font-weight: 400\">.<br \/><br \/><\/span><\/li><li><span style=\"font-weight: 400\">Il <\/span><b>Global Commitment Report 2023<\/b><span style=\"font-weight: 400\"> della <\/span><b>Ellen MacArthur Foundation<\/b><span style=\"font-weight: 400\"> mostra che le aziende che adottano il design circolare riducono fino al <\/span><b>50% i rifiuti di plastica<\/b><span style=\"font-weight: 400\">.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a6a3ada e-flex e-con-boxed e-con e-parent\" data-id=\"a6a3ada\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cededaa e-con-full e-flex e-con e-child\" data-id=\"cededaa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e61382 elementor-widget elementor-widget-text-editor\" data-id=\"7e61382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Conclusione<\/b><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cb0b5 elementor-widget elementor-widget-text-editor\" data-id=\"34cb0b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Il <\/span><b>design circolare<\/b><span style=\"font-weight: 400\"> \u00e8 molto pi\u00f9 di una tendenza: \u00e8 un cambiamento necessario per costruire un futuro sostenibile. Sempre pi\u00f9 aziende stanno adottando questo approccio, riducendo sprechi e creando nuovi modelli di business pi\u00f9 etici ed efficienti.<\/span><\/p><p><span style=\"font-weight: 400\">Con normative come il <\/span><a href=\"https:\/\/environment.ec.europa.eu\/strategy\/circular-economy-action-plan_en\"><b>Circular Economy Action Plan<\/b><\/a><span style=\"font-weight: 400\"> e iniziative globali, il design circolare diventer\u00e0 presto lo standard.<\/span><\/p><p><b>Sei pronto a implementarlo nella tua azienda?<\/b><span style=\"font-weight: 400\"> Contattaci qui sotto o scopri di pi\u00f9 nel nostro approfondimento su <\/span><b>economia circolare e design sostenibile<\/b><span style=\"font-weight: 400\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea094e7 e-con-full e-flex e-con e-child\" data-id=\"ea094e7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f28a4c5 elementor-widget elementor-widget-image\" data-id=\"f28a4c5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"669\" src=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/noah-buscher-x8ZStukS2PM-unsplash-1-1024x856.jpg\" class=\"attachment-large size-large wp-image-1379\" alt=\"\" srcset=\"https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/noah-buscher-x8ZStukS2PM-unsplash-1-1024x856.jpg 1024w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/noah-buscher-x8ZStukS2PM-unsplash-1-300x251.jpg 300w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/noah-buscher-x8ZStukS2PM-unsplash-1-768x642.jpg 768w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/noah-buscher-x8ZStukS2PM-unsplash-1-1536x1284.jpg 1536w, https:\/\/www.designcircolare.com\/it\/wp-content\/uploads\/sites\/2\/2025\/06\/noah-buscher-x8ZStukS2PM-unsplash-1-2048x1712.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d85f729 e-flex e-con-boxed e-con e-parent\" data-id=\"d85f729\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-716edf7 elementor-align-right elementor-mobile-align-left animated-fast elementor-invisible elementor-widget elementor-widget-button\" data-id=\"716edf7\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.designcircolare.com\/it\/circular-design-strategie-e-modelli-di-economia-circolare\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leggi  il prossimo articolo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8f0c34 e-con-full e-flex e-con e-parent\" data-id=\"c8f0c34\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b60ef6 elementor-widget elementor-widget-template\" data-id=\"0b60ef6\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1428\" class=\"elementor elementor-1428\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4763814b e-flex e-con-boxed e-con e-parent\" data-id=\"4763814b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70df94ea elementor-widget elementor-widget-heading\" data-id=\"70df94ea\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vuoi saperne di pi\u00f9???<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41acdccc elementor-widget elementor-widget-text-editor\" data-id=\"41acdccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Entra in contatto con noi\u00a0 e diventa parte del cambiamento per sfidare lo status quo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-219fccb7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"219fccb7\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.designcircolare.com\/it\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contattaci ora<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Packaging designer: cosa fa, perch\u00e9 \u00e8 la professione chiave del design circolare e quali competenze servono oggi Il packaging designer non \u201cdisegna una scatola\u201d: progetta un sistema che deve funzionare nella supply chain, in mano alle persone, a scaffale, nell\u2019e-commerce e \u2014 soprattutto \u2014 a fine vita. In un mondo che sta spingendo forte su [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1421,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"tipologia-pagine":[30],"class_list":["post-1499","page","type-page","status-publish","has-post-thumbnail","hentry","tipologia-pagine-soluzioni"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Packaging designer: cosa fa, perch\u00e9 \u00e8 la professione chiave del design circolare e quali competenze servono oggi - Design Circolare<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.designcircolare.com\/it\/packaging-designer-cosa-fa-perche-e-la-professione-chiave-del-design-circolare-e-quali-competenze-servono-oggi\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging designer: cosa fa, perch\u00e9 \u00e8 la professione chiave del design circolare e quali competenze servono oggi - Design Circolare\" \/>\n<meta property=\"og:description\" content=\"Packaging designer: cosa fa, perch\u00e9 \u00e8 la professione chiave del design circolare e quali competenze servono oggi Il packaging designer non \u201cdisegna una scatola\u201d: progetta un sistema che deve funzionare nella supply chain, in mano alle persone, a scaffale, nell\u2019e-commerce e \u2014 soprattutto \u2014 a fine vita. 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